Mothers Pride began baking plain bread in 1958. At that time it was the only bread Scots ate. Pan bread was introduced to Scotland in the 1970s. Mothers Pride employs 850 people in Scotland at its Glasgow and Ayr bakeries and almost 600,000 loaves of Mothers Pride bread are sold in Scotland every week.
In Scotland, Mothers Pride is the number one plant white bread brand. Its strength is driven by Mothers Pride Scottish Plain bread, which accounts for around half of the Plain bread market and is widely available in Scottish retail outlets.
The Scottish Plain loaf has undergone a renaissance in recent years, helped by television advertising and programme sponsorship supported by a strong PR programme. Why not take a look at them in the Advertising section!
Mothers Pride Scottish Pan, a premium white sliced loaf baked specifically for Scottish consumers, was launched in October 1998 to help Mothers Pride gain a presence in the growing premium white bread sector. Now you can pick up your Mothers Pride in plain and pan!
Scottish Plain
Mothers Pride plain bread has been baked in Scotland for nearly forty years and the product has a long and proud association with Scotland. Scottish consumers associate Mothers Pride Scottish Plain with tradition, "It's what your Mother gave you". Scots love Mothers Pride Scottish Plain and are loyal to it for its taste, freshness, nutrition and texture. Some people think that white bread isn't as good as brown, but Mothers Pride Scottish Plain is naturally rich in protein, with 15% more than ordinary Mothers Pride white bread per 100g so it's good for you too.
It is a truly 'Scottish' product, rarely found south of the border. We have firmly established Mothers Pride as the number one bread brand in Scotland and as one of Scotland's leading brands overall. The Mothers Pride's Scottish plain loaf remains the Nation's favourite with over half the share of the plain bread market. It's time you tried it again.
Scottish Pan
Growing demand for premium bread led to the launch of Mothers Pride Scottish Pan, a premium white sliced loaf, in 1998. Milled and baked with the finest ingredients, Mothers Pride Scottish Pan premium white bread is traditional in shape with tall slices and soft, round topped crusts. Whether eaten as a snack, sandwiches for packed lunches, or toasted with butter and jam, families and kids alike will love the taste of Mothers Pride Scottish Pan.
Potato scones
Mothers Pride also makes potato scones which are delicious served fried with the traditional cooked breakfast of bacon, eggs, sausage, black pudding or haggis. Alternatively why not try them toasted under the grill with cheese or other savoury toppings, as a delicious and nutritious snack. Also delicious simply served hot or cold, either lightly grilled or toasted, and spread with butter.
Soda Scones
Delicious eaten either hot or cold with butter or jam, Mothers Pride Soda Scones make a tasty snack. They are also delicious fried or warmed.
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Mothers Pride Tartan Why not save the Mothers Pride tartan as wallpaper for your computer! To do this, right click on the tartan image and select Save as Wallpaper from the drop down menu. |
The Great Scottish Run is Scotland's largest sports participation event and the second most attended half marathon in the UK. Mothers Pride proudly sponsored this event for the second year in a row, which took place on Sunday 19th August. The event was a resounding success attracting almost 10,000 runners and many spectators despite the Scottish weather! A full list of results can be found on www.run.glasgow.gov.uk
The Mothers Pride "Jeely Piece" television advertisement, produced by Edinburgh based 1576, was screened in Scotland in 1995. The advertisement featured a young actress, Kirsty Graham, eating a 'jeely piece', Scotland's traditional jam sandwich made with plain bread familiar to generations of Scottish children. You may remember Kirsty as the star of the film, Loch Ness, where she starred alongside Ted Danson.
The well known Jeely Piece song accompanied the advertisement sung by St. Joseph's School Choir of Castlemilk.
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Did you know that the song was actually written by Adam Tulloch McNaughton about the tenement blocks in Castlemilk. |
The Jeely Piece song:-
"Oh ye cannae fling pieces oot a twenty storey flat, 700 hungry weans will testify tae that. If it's butter, cheese or jeely, if the breed be plain or pan, the odds against it reaching earth are 99 to wan."
Audio file (WAV format, 174Kb)
Mothers
Pride is currently sponsoring the Scottish TV Soap, High Road. The sponsorship
credits reveal the adventures of one man and his dog, Doug, as they search for
the mythical village of Glendarroch, home of High Road.
In their search, Doug and his master get up to all sorts of adventures, capturing the hearts of viewers across Scotland.
You can join them on Sunday evenings on Scottish and Grampian TV to find out if they find their way.
Mothers Pride is a real slice of Scottish life, just like the High Road.
Foodfest is a brand new food and drink show for Scotland - presenting tastes from around the world and new and unusual local products for the
Scottish public to try. FoodFest - Ideas For Food & Drink, which runs from
3 to 7 October 2001 at the SECC, will be an exhibition of all things
relating to food and drink. As well as learning about new products and
techniques, visitors will be able to sample unusual drinks, taste a wide
variety of foods and try out new utensils and gadgets at show.
At the show, there will be a number of features and demonstrations and you'll get the opportunity to try a wide variety of high quality food products, including Mothers Pride Scottish Plain. TV chef, author and restauranteur Nick Nairn will also be making an appearance and as creative director of the show will be actively involved in all the show's food related features. For more details www.foodfest-show.com
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